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Advertising and Graphic Design

Advertising and Graphic Design I

Prerequisite: Minimum 2.0 GPA; 90 % attendance record; successful completion of English II and Algebra I with a C or better

Recommended: Introduction to the Visual Arts, Graphic Design I

Course Description: First year curriculum consists of an in-depth study and application of Adobe Creative Suite, specifically Adobe InDesign, Illustrator and Photoshop. This course will prepare students to continue their training and education in the design and print industry. The emphasis is on creative problem solving and workflow, artistic critiques, print production, branding, and the use of technology in design to develop skills necessary for continuing education. Students will engage in client-connected design and print production utilizing commercial printing equipment. As such, appropriate footwear and safety standards must be adhered to in the classroom and shop environments.

Advertising and Graphic Design II

Prerequisite: 90% attendance in the 1st year

Course Description: Second year students will build on their foundation by expanding their two-dimensional design skills and advancing their visual communication skills by exploring a variety of design processes and techniques, as well as compositional and aesthetic concepts. Students will follow Adobe Certification Criteria and work towards Adobe Certification. Students in the second year of this program will serve in a management role as they work directly with client relationships and engage in professional opportunities. Second year students will also serve as project managers and lead a team of students in creative client projects.

College Credit: An articulation agreement exists with the Metropolitan Community College for up to 6 hours of college credit.